Powering B2B Growth with Strategic Market Innovation

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We're here to take the pressure off so you can leave a legacy of growth while solving problems that make a worldwide impact. We help B2B leaders accelerate and de-risk growth through strategic market innovation. Our tailored services are designed to deliver sustainable growth from strategy to execution with a proven framework. We and our partners provide end-to-end-strategic-marketing support from fuzzy front-end-of-innovation opportunity analysis to value delivery through:

  • Consulting: Opportunity analysis, value proposition clarity, and go-to-market strategy to seize new growth opportunities.

  • Training: Build internal excellence with our training programs in
    Strategic Marketing, Innovation, and Value Selling.

  • Coaching & Facilitation: Executive coaching, strategic planning, and de-risking facilitation to sharpen decision-making and execution.

  • Fractional Support: On-demand strategic marketing and new business development expertise when you need it most.

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How We Work: consulting, training, collaborative and fractional support from strategy to implementation

New Business Growth Areas: near, mid and long-term commercial growth support

  • Near Term Growth: value proposition clarity, go-to-market strategy, new products, new services, new skills, metrics

  • Mid & Long-term Growth: new markets, new technologies, new business models, new skills, metrics

Typical Outcomes Include: Higher revenue · Increased profitability · Increased ROI · New business · Increased share ·
Improved internal alignment · Deeper customer engagement · Improved innovation project hit rates · Stronger growth pipeline ·
A repeatable process and enhanced capability from front-end-of-innovation to revenue capture

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Our process to accelerate your growth.

Our process to accelerate your growth.  We discover profitable problems to solve. We develop practical solutions. We deliver impactful results. From opportunity analysis to business case to implementation, we accelerate & de-risk your growth.


Deliverables By Process Stage:


Discover

Strategic Vision Facilitation

Situation Analysis

Market Segmentation

Market Sizing

Value Chain Analysis

Voice of Customer Coaching

Market Research

Managing Risk & Uncertainty Coaching


Develop

Fractional Marketing, Product & Business Development Services

Market Insight Reports

Strategy

Playbooks

Program Oversight

Project Management


Deliver

Value Proposition and Positioning

Go-To-Market Strategies

Field Training

Vendor Management

Metrics