Powering B2B Growth with Strategic Market Innovation
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We're here to take the pressure off so you can leave a legacy of growth while solving problems that make a worldwide impact. We help B2B leaders accelerate and de-risk growth through strategic market innovation. Our tailored services are designed to deliver sustainable growth from strategy to execution with a proven framework. We and our partners provide end-to-end-strategic-marketing support from fuzzy front-end-of-innovation opportunity analysis to value delivery through:
Consulting: Opportunity analysis, value proposition clarity, and go-to-market strategy to seize new growth opportunities.
Training: Build internal excellence with our training programs in
Strategic Marketing, Innovation, and Value Selling.Coaching & Facilitation: Executive coaching, strategic planning, and de-risking facilitation to sharpen decision-making and execution.
Fractional Support: On-demand strategic marketing and new business development expertise when you need it most.
How We Work: consulting, training, collaborative and fractional support from strategy to implementation
New Business Growth Areas: near, mid and long-term commercial growth support
Near Term Growth: value proposition clarity, go-to-market strategy, new products, new services, new skills, metrics
Mid & Long-term Growth: new markets, new technologies, new business models, new skills, metrics
Typical Outcomes Include: Higher revenue · Increased profitability · Increased ROI · New business · Increased share ·
Improved internal alignment · Deeper customer engagement · Improved innovation project hit rates · Stronger growth pipeline ·
A repeatable process and enhanced capability from front-end-of-innovation to revenue capture
Our process to accelerate your growth. We discover profitable problems to solve. We develop practical solutions. We deliver impactful results. From opportunity analysis to business case to implementation, we accelerate & de-risk your growth.
Deliverables By Process Stage:
Discover
Strategic Vision Facilitation
Situation Analysis
Market Segmentation
Market Sizing
Value Chain Analysis
Voice of Customer Coaching
Market Research
Managing Risk & Uncertainty Coaching
Develop
Fractional Marketing, Product & Business Development Services
Strategy
Program Oversight
Project Management
Deliver
Value Proposition and Positioning
Go-To-Market Strategies
Field Training
Vendor Management
Metrics