Powering B2B Growth with Strategic Market Innovation
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We're here to take the pressure off so you can leave a legacy of growth while solving problems that make a worldwide impact. We help B2B leaders accelerate and de-risk growth through strategic market innovation. Our tailored services are designed to deliver sustainable growth from strategy to execution with a proven framework. We and our partners provide end-to-end-strategic-marketing support from fuzzy front-end-of-innovation opportunity analysis to value delivery through:
Consulting: Opportunity analysis, value proposition clarity, and go-to-market strategy to seize new growth opportunities.
Training: Build internal excellence with our training programs in
Strategic Marketing, Innovation, and Value Selling.Coaching & Facilitation: Executive coaching, strategic planning, and de-risking facilitation to sharpen decision-making and execution.
Fractional Support: On-demand strategic marketing and new business development expertise when you need it most.
How We Work: consulting, training, collaborative and fractional support from strategy to implementation
New Business Growth Areas: near, mid and long-term commercial growth support
Near Term Growth: value proposition clarity, go-to-market strategy, new products, new services, new skills, metrics
Mid & Long-term Growth: new markets, new technologies, new business models, new skills, metrics
Typical Outcomes Include: Higher revenue · Increased profitability · Increased ROI · New business · Increased share ·
Improved internal alignment · Deeper customer engagement · Improved innovation project hit rates · Stronger growth pipeline ·
A repeatable process and enhanced capability from front-end-of-innovation to revenue capture
Deliverables By Process Stage:
Discover
Strategic Vision Facilitation
Situation Analysis
Market Segmentation
Market Sizing
Value Chain Analysis
Voice of Customer Coaching
Market Research
Managing Risk & Uncertainty Coaching
Develop
Fractional Marketing, Product & Business Development Services
Strategy
Program Oversight
Project Management
Deliver
Value Proposition and Positioning
Go-To-Market Strategies
Field Training
Vendor Management
Metrics