“Kelly has demonstrated a high level of marketing skill and business acumen. She has consistently exceeded aggressive targets for growth and profitability by expertly applying business fundamentals to solve complex problems that add value to customers.

Kelly has also demonstrated good leadership and courage while maintaining a positive “Can Do” attitude.

I would highly recommend her. ”

“I worked with Kelly on a fast-turnaround market and company assessment. Her ability to provide meaningful insight and extensive data support had a very real impact on our go-forward analysis.

The strength of the end product was the direct result of her listening agility and flexibility (frequently with less than 24 hours to adjust) combined with her deep market knowledge and strong industry relationships.

Highly recommend Kelly and look forward to having the opportunity to work with her again. ”

“Dunmore partnered with Kelly on a project to refocus our efforts in a strategic and long-term market. Kelly brought key market process insights to the team as well as significant tools that our team could use to speed top line revenue growth. She was an extremely effective facilitator and team leader. The team was able to quickly unite on a set of key objectives for the project. I am looking forward to working with Lawrence Innovation again in the near future.”

“Kelly is one of a kind. Her people-centric approach is at once intuitive and cultivated from years of experience. She excels at translating the complexities of proven business growth into accessible, trainable, repeatable practices— and makes that process unnecessarily enjoyable. Working with her has been incredibly valuable.”

“Kelly is a knowledgeable expert on raw materials related to markets such as print and packaging. Kelly has been collaborating with me and my team for a number of years, and is great at using insight and data to tell the story.”

“I’ve known Kelly for 10 years and had the opportunity to have Kelly as a part of my team (business unit) in the 2012 to 2014 time frame. Aside from her chronically positive attitude and demeanor, Kelly brought true marketing skill sets to the role, and then, and perhaps more importantly, would work methodically to deploy and utilize these skills to identify and then go after opportunities. This approach and skill set should be a cornerstone of any market driven company. And in the end, shouldn’t all business efforts be market driven?”

“I’ve had the privilege of teaching voice-of-customer methods to thousands of B2B professionals, and Kelly is one of the very best I’ve seen! She has an amazing capability for gaining deep customer insights, not only in qualitative interviews... but in unfiltered, unbiased, straight-from-the-customer quantitative interviews as well. In fact, Kelly is in that small group of professionals that have truly mastered the entire front end of B2B innovation! ”

“I worked with Kelly on a technology project to lower costs and boost performance in the industrial color labeling market. Throughout this project Kelly demonstrated a mastery in driving complex development projects. Even though multiple vendors and technologies made for a quite challenging environment, Kelly managed all the parts together to produce a successful result. Then, she demonstrated her strong marketing acumen, in driving several key marketing initiatives to boost the solution’s acceptance. Clearly she has a broad skill set that would enable her to succeed in a wide range of environments and challenges. And, on top of all this competency, she is also just a friendly and great person to work with”

“I had the great fortune to collaborate with Kelly Lawrence for several years to shape the commercial and technical needs of the Digital Print Marketplace. Kelly was instrumental in identifying and shaping market dynamics in this rapidly changing field. Her insight into both direct customers and end-use product users was critical in growing the business from early adopters to significant OEM’s. She consistently demonstrated leadership qualities in a very complex commercial environment that required both technical innovation and a deep understanding of application economics in order to achieve success. Her direction of cross-functional teams via the Stage-Gate process from Marketing, Procurement, Regulatory Legal and Manufacturing drove commercialization of several market changing products. An enthusiastic team-player, Kelly was known for motivating team members to reach both individual and team potentials. Many of the collaborations with Kelly were not only technically difficult, but nearly all our projects were run under difficult time pressures. Kelly consistently confronted difficult decisions with transparency and with an analytical approach to problem solving. Her deep market insights allowed us to collaborate on technical and commercial strategic roadmaps that defined future directions for our business unit.”

“Over the 4 years that Kelly reported to me at Lubrizol, she was an enthusiastic, committed and thoughtful Global Marketing Manager. She demonstrated a drive to get things done with a strong entrepreneurial spirit, never willing to accept the status quo and stepping into the breech whenever team leadership was required. As part of the Digital print initiative at Lubrizol she delivered growth significantly above expectations and positioned the business for sustained future success. She is adept at using strategic marketing tools and value chain analysis, turning insight into actionable plans for the whole Digital organization. She has developed a portfolio of practical, strategic skills that would benefit companies large or small across a variety of industries. Her experience at Lubrizol has prepared her well for future marketing leadership roles.”

“I collaborated with Kelly on a project to improve our label printing process globally. While I focused and led the software and hardware sides, Kelly drove the initiative to use our own technology in the formulation of the topcoat for the label stock. Separately, we were trying to achieve our own goals. She lead the efforts to bring the two groups together to accomplish our goals more efficiently. She is detail oriented and passionate about the products that she markets. The project would not have been a success without her.”

“It’s rare that you come across someone with the infectious enthusiasm of Kelly. I had the pleasure of working with Kelly for several years at Lubrizol collaborating as peers in the Digital print group, in addition, Kelly directly reporting to myself for a twelve-month period. Kelly’s ability to juggle multiple projects was unlike any I’ve seen before. A skilled marketer, Kelly made a dramatic difference in the strategic productivity and direction of our team. Kelly would be an asset to any team, I would highly recommend.”

“Kelly is a great marketing mind, full of passion, creativity and enthusiasm. I had the pleasure of working with her on several marketing and communications campaigns over the past few years and know she’ll be a great addition to a marketing team passionate about implementing unique and robust strategies to grow. She excels at breaking down the complexities of business objectives and aligning focused marketing strategies to achieve results. And a joy to work with.”

“Kelly is a true professional marketer. For more than ten years I have seen her continually demonstrate skill, lead with passion, and dare to create. Her approach transcends functional boundaries, as she has proven herself in multiple end use markets and organizational structures. Simply put, Kelly is more than the components of her job history, and she can strengthen a team at levels beyond her experience.”

“My consultations with Kelly over more than two years confirmed again and again her impressive ability to generate creative, meaningful ideas and insights on the strategic front while very capably managing and analyzing highly detailed data and methodologies that supported the tactical execution of various strategies. Kelly also exhibited excellent communication skills while engaged as a marketing specialist which enhanced her effectiveness in accomplishing objectives quickly and skillfully using all available resources (internal and external). Any marketing effort would find Kelly to be a highly valuable contributor and asset.”

“Kelly and I collaborated to elevate the aesthetic image to par with the solid, substantive relevance and reputation of October Research Corporation through the rebranding and redesign of their print and online corporate material. Kelly was tireless and keen at researching the best possible business branding solutions while remaining true to the founder’s original concepts. Together, with the help of some exceptionally talented people, we instituted a brand and Web site worthy of a respected, Weatherhead Top 100 company. ”

“Kelly is a talented and driven performer with a strong understanding of the principles of marketing. She brought the much-needed dimensions of process and project management to October Research, and delivered strong results in a professional manner.”

“Kelly is a very detailed-oriented person and one of the hardest -working individuals I have ever known. In my experience working with her (at Fortune Brands) she was a very quick learner and extremely passionate about her work. Her persistence and drive allowed her to excel in managing projects and determining the needs of the market.”

“Kelly is a very organized and detail oriented person whose communication is clear and concise. She establishes clear objectives with timelines and goals to achieve for the given project. She is always available for discussion and is very easy to work with.”

“I had the pleasure of working for and with Kelly at Lubrizol over the years as she advanced in her marketing career. She is very supportive and collaborative, always helping others with advice and going above and beyond. Her passion for marketing is infectious, and I was always impressed with how she is able to engage with colleagues and customers to gain insights and move projects forward to impressive results.”

“Kelly is great communicator, detail-oriented, and more than willing to go the extra mile to meet or beat team deadlines.”

“Kelly is extremely knowledgeable in her field and brings an interesting angle on even well worn options. Her insights have been very interesting on helping our company focus our marketing. I would highly recommend her for any company looking to improve their marketing efforts.”

“At the end of the day, large B2B companies have a single objective: to increase profitability year over year, at a faster rate than competitors. And yet, few do it well. Almost none. Due to turnover, changes in leadership, and quite frankly – a compulsion to keep the balance sheet looking like a perfect relic. It’s as if the financial statements are be stored in a museum for admiration. Of course, this will not be good enough! Companies must grow to be healthy. And grow in a real way, not just through financial engineering. Shareholders and investors are not fooled.

In this environment, companies need talented resources to call upon to keep the growth pipeline healthy. Kelly Lawrence has the perfect combination of assets to make this happen. First, she uses a market-driven approach, leveraging “voice of customer” techniques to uncover market opportunities. Next, she has an elite talent for communication. By helping the organization – from product management to leadership – to understand the size, risks, and rewards of new initiatives, she drives alignment so that the enterprise can act decisively. Finally, she has the project management chops to execute, managing costs and risks along the way.

The inconvenient thing about the future is that it always comes! Companies always want growth faster, but ironically, often delay getting started. Don’t make this mistake!!! Engage with Kelly’s company, and start making progress towards a more profitable future!”