We are passionate, collaborators who delight in helping clients deliver results.
Lawrence Innovation was founded to make an impact that makes the world a better place. We believe we can improve business growth rates through marketing science. We are passionate collaborators who delight in working with business and technical leaders who inspire their teams to solve complex problems. We dig into details and teach teams how to remove hurdles. We celebrate milestones. We’re independent to make a greater impact, to work with people we respect and admire and to demonstrate to our children that it is possible to be successful in both work and in living life. We are committed to growth for business and people.
Our Mission
To help B2B companies accelerate and de-risk growth by providing access to high-caliber business-growth expertise where together we can make a significant impact.
Our Client Commitments
Impact. We commit to deliver meaningful impact to your business.
Integrity. We commit to tell you the truth even when the message is difficult.
Ethics. We commit to doing the right thing.
Learning. We commit to being curious and to strive for continuous improvement.
Customers. We commit that your customers’ needs are the driver behind our recommendations.
Collaboration. We commit to true partnership with our clients and affiliates where we respond within 48 hours.
Problem Solving. If you bring us a problem outside of our expertise, we’ll reach out to our community of experts and make introductions that make sense. We work with professionals in sales, marketing communications, supply chain, human resources, AI, knowledge management, data analytics, finance and more.
Accountability. We do what we say we will do.
Contact Kelly
Phone: 216.333.4569
Email: Kelly@LawrenceInnovation.com
Schedule a Meeting
Kelly Lawrence - Founder & President
Kelly Lawrence is a recognized B2B growth expert, renowned for her ability to help B2B organizations achieve transformative results. With over 20 years of experience spanning Fortune 500 companies, privately held businesses, and startups, she has partnered with global leaders and coached hundreds of team members to drive top and bottom-line growth while unlocking new business opportunities: strategy to execution.
Kelly is a sought-after thought leader, speaker, and advisor. She is a contributing author to WhatTheyThink, has authored globally recognized market reports, and is frequently invited to speak on organic growth.
When you choose to work with Kelly, you gain a partner who cares about growing your business just as much as you do. Specializing in strategic market innovation, her boutique advisory firm helps B2B leaders de-risk and accelerate organic growth for long-term sustainable business results. Kelly’s approach creates value-driven partnerships and measurable ROI, with her clients collectively representing over $120 billion in revenue.
Organic Growth Expertise
From initial market assessment through demand creation, Kelly can help you analyze your unique situation and develop practical action plans to accelerate organic growth. Kelly also helps teams build stronger competency in front-end-of innovation processes for higher hit rates. Before founding Lawrence Innovation, Kelly delivered impactful innovation results at Fortune Brands' Moen and Berkshire Hathaway's Lubrizol. Her teams typically have a hit rate upwards of 60% versus industry averages of under 5%. What would it do for you if you could improve your hit rate by 10x?
Industries Served
Kelly helps companies identify and capture new growth opportunities. She has significant experience in B2B manufacturing markets: digital printing, packaging, textiles, specialty chemicals, coatings, building products, equipment manufacturing and C-level education.
Making It Matter
Passionate about making the world a better place, Kelly lives and plays in Greater Cleveland, Ohio with her husband and two daughters - her why. She is an avid learner who enjoys traveling, standup paddle boarding, hiking with her English Black Labrador, baking, and reading.
Education
Cleveland State University - M.B.A.
Case Western Reserve University - B.S. Business Management
Kelly Lawrence Affiliations & Certifications
New Product Blueprinting Coach - The AIM Institute
Project De-risking Coach - The AIM Institute
Contributing Author - WhatTheyThink
Business Advisor - MAGNET
Associate Consultant - Smithers
Subject Matter Expert - Cleveland SCORE