Your Growth Opportunities
Consulting * Training * Coaching, Facilitation & Tools * Fractional Support
Consulting:
Opportunity Analysis
Unlock Growth Potential with Confidence
Discover your next big move with a comprehensive Opportunity Analysis. This service de-risks growth by identifying new business opportunities - new products, new markets, new technologies, new business models, and new services - validating critical assumptions and developing a clear business case. Our proven approach includes market segmentation, value proposition development, and go-to-market strategy -everything you need to go from research to implementation. From uncovering new revenue streams to informing technical development plans, we deliver actionable insights that drive smarter investment decisions. Ready to define your right to win? Let’s talk.Value Proposition Clarity
Voice of Customer (VoC) Insights
Are you listening to the right voices? Gain clarity and confidence with Voice of Customer (VoC) insights that reveal what your customers really want. Get clear on what the value proposition is and how to communicate it. Choose from three options:Independent Analysis: Tell us what you want to understand. We have the conversations and bring you the analysis. Learn how your brand stacks up, what customers want you to stop doing, unmet needs to inform new growth opportunities and more.
Everyday VoC: 4-hour training workshop (can be virtual or in-person) that includes live breakout sessions. Focus: why VoC matters and probing skills for everyday customer interactions. In partnership with The AIM Institute.
New Product Blueprinting: two 4-hour virtual training sessions and assigns a coach to help the marketing lead with every stage of VoC from initial segmentation to defining project scope to qualitative VoC to quantitative interviews to define Market Satisfaction Gaps. The software streamlines analysis enabling deeper segmentation and provides a format for technical team members to conduct competitive benchmarking. In partnership with The AIM Institute.
Ready to hear what matters most? Let’s connect.
Go-To-Market Strategy
Launch with Confidence and Clarity
Bring your products, services, or innovations to market with a clear, strategic approach that drives faster adoption and greater ROI. Our Go-To-Market Strategy service helps you position your offering for success from day one. We guide you through market segmentation, value proposition development, and competitive differentiation, ensuring every move is backed by real market insight.
Key Benefits:
Market Positioning: Define where your product fits and how to stand out in a crowded market.
Value Proposition Clarity: Craft messaging that resonates with your ideal customers.
Launch Plan Execution: Develop a step-by-step roadmap to introduce your offering with impact. Includes the sales and marketing playbook.
Whether you’re entering a new market, launching a new product, or re-positioning an existing offering, we’ll help you seize the moment and win. Ready to make your mark? Let’s connect.
Custom Requests
Let’s discuss your unique needs and what you hope to accomplish. If we are not the right resource, chances are, we know someone who can help.
Training:
Strategic Marketing Excellence
Turn Strategy into Results
Empower your team to identify, de-risk, and accelerate market-driven growth opportunities. Through hands-on learning, expert mentorship, and practical tools, your team will master value proposition development, market research, and business case creation. Choose from two options:The Sprint: A 90-day fast-track to essential strategic marketing skills.
The Immersive: A 6-12 month deep dive into high-impact, new-to-your-business growth opportunities.
Build the skills, confidence, and clarity to drive smarter growth decisions. Learn More.
Ready to build strategic marketing excellence? Let’s connect.
Innovation Excellence
Build an Innovation Engine for Long-Term Sustainable Growth
Transform your organization into a growth powerhouse with expert guidance on innovation leadership and execution. This hands-on coaching and advisory service is designed to embed a culture of innovation at every level of your organization. From executive coaching to team development, you’ll build internal capabilities to drive growth, de-risk projects, and deliver measurable results.
Key Benefits:
Executive Coaching: Learn how to lead and sustain innovation as a core growth strategy.
Innovation Competency Building: Equip your teams with the skills, tools, and processes needed to deliver successful innovation projects.
Hands-On Guidance: Receive on-demand support for project scoping, business case development, and stakeholder alignment.
Choose Your Approach:
Coaching Only: Virtual coaching for executives on innovation management, project prioritization, and competency development.
Consultancy: A deeper engagement that includes organizational assessments, roadmaps for growth, and support for hiring an innovation director.
Collaborative Execution: Fully immersive support where we guide your teams to scope, discover, ideate, execute and promote real innovation projects.
Improve your innovation ROI. Let’s build an internal engine for long-term, sustainable growth. Ready to get started? Let’s talk.
Sales Training: Value Selling Excellence Intensive
Give your team the skills most sellers take decades to master. In collaboration with Fortune 100 award-winning sales leader Tom Zoes, “Value Selling Excellence - Intensive” is built on best practices from award-winning sellers and combined with cutting-edge neuroscience, to equip sellers with proven tools and techniques for success, even with the toughest buyers.
In today’s AI-driven world, Intelligent Virtual Assistants (IVAs) and “Should Cost” models will very soon give buyers unprecedented insights into our cost structures, shifting negotiation power to their side. Selling Value is your ONLY defense. This training empowers sellers to counter these dynamics by finding unmet and differentiating needs and crafting a value propositions that consistently win, shifting power back to the seller.
Don’t be left behind…Prepare your team for success. Schedule a meeting with Tom.
Sales Training: Sales Prep
This fully online sales tool and training program from The AIM Institute will help new and seasoned sellers alike better prepare and execute customer meetings that strengthen trust and position the seller to close new business faster - all while reducing the overall prep time.
Prepare for amazing customer visits: create a customer insights report in less than 60 seconds
Master Voice-of-Customer Probing Via E-learning: engage your customers’ interest and trust with cutting-edge techniques
Close Deals Faster: practice conversations with AI before engaging the buyer
Coaching, Facilitation & Tools:
Strategic Planning & De-Risking Facilitation
Get Focus and Alignment
Is your growth plan ready for what’s next? We facilitate focused planning sessions that help your team align on goals, prioritize action, and accelerate progress. What must be true for your growth program to be successful? Get the clarity you need to move forward. Schedule your session today.
Executive Growth Coaching
Get Clarity
Great leaders make great growth decisions. I offer one-on-one advising to help you think through, plan, and execute smarter growth strategies. Make better decisions faster. Set up a time to discuss your next move.
Executive Dashboards
Transform Complex Data into Clear, Actionable Insights
Take control of your business data with custom-built executive dashboards designed to deliver clarity, precision, and speed. In collaboration with The Power BI Guy Jeff Leahy, this service goes beyond simple report creation. We empower your team to master data visualization and build reports that provide the insights you need to lead with confidence. Whether you need to visualize sales, track KPIs, or identify growth opportunities, this service equips your team with the skills and tools to create dashboards that grow with your business. Turn your data into a strategic advantage. Ready to see your data in a whole new light? Let’s connect.
Fractional Support
Expertise when you need it at a variable cost for all things strategic marketing, new product development and project management.
Set up a time to discuss your unique needs.
