A good playbook can mean the difference between a successful and failed new product launch. A playbook serves as a training tool to align your internal & external sales teams on how to position and close sales for your new product. It addresses current state of the market, target customers, key questions to quickly qualify leads, your value proposition and how to communicate it. It also contains logistics and pricing information needed to close business and can be used to educate on value pricing approaches to maximize profits.

Want to learn more? Listen to this podcast from Custom Apparel Startups featuring Lawrence Innovation CEO, Kelly Lawrence as she explains how playbooks impact business growth or download a proprietary research paper.