This article provides an in-depth analysis of the U.S. manufacturing industry’s 2025 economic outlook. It highlights steady consumer spending as a driver of growth while cautioning about potential risks like inflation, labor shortages, and trade policy shifts. Key sectors such as automotive and housing are discussed as economic indicators, with practical insights for navigating challenges. The article emphasizes the importance of ongoing innovation, including supply chain diversification, product expansion, market exploration, and the adoption of AI to boost efficiency and competitiveness. Manufacturers are encouraged to stay agile and proactive to thrive in this dynamic economic environment.
Discover how strategic partnerships can drive innovation by leveraging combined capabilities to meet customer needs. Explore real-world examples like HP and Koenig & Bauer, and LG Energy Solutions and Honda. Learn key considerations before entering a joint development agreement to ensure successful collaborations and accelerated market entry.
Discover how strategic partnerships can drive innovation by leveraging combined capabilities to meet customer needs. Explore real-world examples like HP and Koenig & Bauer, and LG Energy Solutions and Honda. Learn key considerations before entering a joint development agreement to ensure successful collaborations and accelerated market entry.
Discover how strategic partnerships can drive innovation by leveraging combined capabilities to meet customer needs. Explore real-world examples like HP and Koenig & Bauer, and LG Energy Solutions and Honda. Learn key considerations before entering a joint development agreement to ensure successful collaborations and accelerated market entry.
There are a few things you can count on in life: death, taxes and technology will change. Yes, technology shifts will inevitably arise, and business leaders may find themselves having to communicate a message to customers that is contrary to what they said before. Maybe your core technology has focused on a particular technology for solving a problem and you are developing an alternative technology to solve the same problem. Maybe you will acquire a company that offers complimentary technologies to round out your portfolio. Examples abound. Lubrizol sold CPVC plumbing pipe and later developed technology for PEX plumbing pipe, an industry alternative it had previously sold against. HP is known as the leader in Indigo printing presses but has since launched machines utilizing inkjet technology. In both cases, the additions of alternative technologies broadened the markets these companies served. They also required team members to support the sale of these technologies when previously they sold against these technologies. This shift requires both internal and external communication to get current team members and customers on board. This article discusses how business leaders can communicate technology shifts with impact and integrity when they inevitably arise.
In the current market, 85% of companies are in decline. Four of the common reasons companies -and their new products - fail can be attributed to a lack of marketing science. In part two of this four part series, we provide five indicators to help you identify when a lack of differentiation is preventing you from accelerating growth.
In the current market, 85% of companies are in decline. Four of the common reasons companies -and their new products - fail can be attributed to a lack of marketing science. In part two of this four part series, we provide five indicators to help you identify when a lack of differentiation is preventing you from accelerating growth.
Customer Intimacy? 10 Indicators Your Growth Is Being Undermined
In the current market, 85% of companies are in decline. One of the most common reasons companies - and their new products - fail is poor customer intimacy. They are not really in touch with customers through deep dialogue. Here are 10 indicators that your company needs to take action to deepen customer engagement in order to accelerate growth.
Lawrence Innovation helps B2B leaders accelerate and de-risk growth through strategic market innovation excellence.
