Resources
Leadership Growth Series - Video Course
How do B2B leaders deliver consistent, profitable, and sustainable organic growth? It starts with mindset. We’ve partnered with The AIM Institute to bring our B2B leaders a 50 two-minute video course to help you embrace proven, research-based growth mindset. Watch on your time and in any order. Share with colleagues and bosses to change your conversations about growth and ensure organizational alignment to accelerate result delivery.
Marketing Playbook Podcast
What is a Marketing Playbook and how does it help organizations deliver growth? Find out as Kelly Lawrence, CEO of Lawrence Innovation, shares insights on this Custom Apparel Startups Podcasts with hosts Mark Stephenson and Mark Vila.
September 2020
Drive Organic Growth With B2B-Optimized Customer Interviews
Learn how to put your B2B advantages to work, so you can go beyond “hand-me-down” consumer voice-of-customer methods. Great interviewing leads to better customer insights and then superior new products… and ultimately rapid, profitable, sustainable growth. Bonus: Kelly will share AIM’s latest methods for conducting interviews without a plane ride: 10 advantages of “Virtual VOC”… and 8 tips for becoming a VVOC pro.
10 Indicators That a Lack of Customer Intimacy May Be Undermining Your Growth
Read the related article.