Are you under pressure to deliver results that increase top and bottom line growth with improved ROI? Is your organization facing any of the challenges cited by Forbes as reasons 8 out of 10 businesses fail?

• Not in touch with customers through deep dialogue

• Lack of unique value proposition / differentiation

• Failure to communicate value proposition

• Inability to nail a profitable business model with proven revenue streams

Does your business differentiate through technology leadership? According to Booz & Co., 66% of new products fail within the first two years of launch for the same reasons businesses fail - a lack of marketing science. The Ansoff matrix tells us 95% of transformative initiatives fail. Is your organization ready to invest in the tools and expertise needed to leverage your competitive advantage and beat the odds?

 If you answered yes to any of the questions above, Lawrence Innovation can help. Our mission is to improve business success rates and innovation project hit rates. We bring over two decades of expertise in converting customer and market insights to growth. We’ve delivered results for B2B innovators around the world including Berkshire Hathaway’s Lubrizol & Fortune Brands’ Moen. We know how to identify profitable problems to solve, develop and communicate unique value propositions, and implement profitable business models that generate results.

Our clients learn new business development strategies, tactics and processes:

• how to stay in touch with customers through deep dialogue

• how to develop the right offers

• how to develop and communicate unique value propositions

• how to nail a profitable business model with proven revenue streams

Typical client outcomes include:

• new business

• improved project hit rates

• increased ROI

• higher revenue

• increased profitability

• a repeatable front-end-of-innovation process for continued results delivery

When you choose us as your new business development advisors, you get high-caliber organic growth expertise at a variable cost. We operate as an independent B2B growth advisor with strategic alliances for zero overhead. This means you get real business growth talent and tools of a large firm at significantly lower costs with greater flexibility than hiring additional full time staff.

Ready to scale? Contact us for a no-obligation conversation.